Grooming Goods Peta Approved Global Animal Test Policy Vegan Formula** Shaped by our collaborative vision and formulated by our passion, this brand is more than just its products. As creatives and innovators alike, we've developed a high performance range to not only contribute, but help rewrite the standards of grooming. This is our STATEMENT. "This brand was shaped by our collaborative vision. It was built to rewrite the standards of grooming." This deep cleansing shampoo with activated charcoal effectively removes product build-up and refreshes hair and scalp making it the ideal clean canvas for any look. With menthol for that extra fresh feeling but free of SLS/SLES sulfates* and silicone oils. *Free of Sodium Lauryl Sulfate and Sodium Laureth Sulfate **Free from animal-derived ingredients