Product details This purple toning shampoo has ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde. Using a pH balanced formula infused with Salicylic Acid & Vi Violet Pigment, Color Extend Blondage Shampoo removes unwanted brassiness and leaves blonde hair color cool and bright. Suitable for Toning blonde colour-treated hair How to use Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Rinse. Hazards and Cautions In case of contact with eyes, rinse them immediately. Important info Ingredients AQUA / WATER / EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, PARFUM / FRAGRANCE, AMODIMETHICONE, SODIUM CHLORIDE, SODIUM BENZOATE, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, CI 60730 / ACID VIOLET 43, SALICYLIC ACID, CARBOMER, BHT, TRIDECETH-6, LINALOOL, ARGININE, GLUTAMIC ACID, SERINE, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, CETRIMONIUM CHLORIDE, COUMARIN, SODIUM ACETATE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRIC ACID