Eco Chic Technology™Salon-QualityColor-SafeFamily Owned and Operated, Since 1979100% Vegetarian IngredientsNo Animal TestingCruelty FreeLeaping Bunny CertifiedBeauty From The Elements is Chic on the Street® Protects over-worked, over-processed & color-treated hair while locking in color with shine. Yes Vegan, Cruelty-Free, Infused with Natural Botanical Ingredients No Harmful Sulfates, PEGs, Parabens, Mineral Oil, Propylene Glycol, Phthalates, Artificial Dyes. 50:50 Balanced Hydrating-Clarifying Shampoo with Eco Chic Technology™+ Adds Moisture and ManageabilityHydrating Botanical Extracts Smooth FrizzLeaves Hair Perfectly pH Balanced and CleanIdeal for Overworked, Environmentally Stressed HairLauryl and Laureth Sulfates Free When hair is dry, it needs a drink. Give hair the hydration that it wants and needs with a balance of ingredients that infuse moisture while locking in color. 50:50 Balanced™ Hydrating-Clarifying Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour...for your hair. +The elements of earth, wind, fire and water represents a unique combination of certified organic botanicals and incredible style.