Creating Value With Data Analytics In Marketing by Peter C. Verhoef Paperback Book

AED279.00
+ AED73.99 Shipping

Creating Value With Data Analytics In Marketing by Peter C. Verhoef Paperback Book

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Creating Value With Data Analytics In Marketing by Peter C. Verhoef Paperback Book

Creating Value With Data Analytics In Marketing by Peter C. Verhoef Paperback Book

  • Brand: Unbranded
Price: AED279.00
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AED279.00
+ AED73.99 Shipping

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Description

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity and which enable organisations to leverage the information to create value in marketing.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2021-08-11
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Peter C. Verhoef
  • Number of Pages: 338
  • Fruugo ID: 322257949-714549288
  • ISBN: 9780367819798

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  • STANDARD: AED73.99 - Delivery between Tue 21 October 2025–Wed 29 October 2025

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