Korea is a global phenomenon. Kpop tops the charts kimchi spices up meals and Kdrama dominates TV screens. Now its time to discover more of the country and culture thats captivated the world.It might be a powerhouse of popular culture but South Korea is so much more than BTS and bibimbap and with this book its yours to explore. Dive deeper into the country behind Hallyu and discover why it was long known as the Hermit Kingdom who the incredible haenyeo divers of Jeju Island are and how age was once calculated in three different ways.Along the way youll get to know the people whove shaped the country and its customs uncover the makings of the Hallyu and of course explore the global exports we all know and love. How many varieties of kimchi are there Why did Squid Game receive mixed reactions in Korea And what exactly is the glass skin beauty effect Find out all this and more in this musthave book the perfect introduction to this wonderfully varied country.