Made Up exposes the multibilliondollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks techniques and technologies.Cosmetics magnate Charles Revson a founder of Revlon was quoted as saying ampquotIn the factory we make cosmetics. In the store we sell hope.ampquot This pioneering entrepreneur who built an empire on the foundation of nail polish captured the unvarnished truth about the beauty business in a single metaphor hope in a jar.Made Up How the Beauty Industry Manipulates Consumers Preys on Womenamprsquos Insecurities and Promotes Unattainable Beauty Standards is a thorough examination of innovative and often controversial advertising practices used by beauty companies to persuade consumers mainly women to buy discretionary goods like cosmetics and scents. These approaches are clearly working the average American woman will spend around 300000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry discovers what makes beauty consumers tick explores the persistence and pervasiveness of the feminine beauty ideal and investigates the mythmaking power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads looks at celebrity beauty endorsements and dissects the ampldquolooks industry.amprdquo Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that wonamprsquot tell women the truth about beauty.