Demonstrates how film adaptations intersect with feminist discourse in neoliberal Mexico.Adapting Gender offers a cogent introduction to Mexicos film industry the history of womens filmmaking in Mexico a new approach to adaptation as a potential feminist strategy and a cultural history of generational changes in Mexico. Ilana Dann Luna examines how adapted films have the potential to subvert not only the intentions of the source text but how they can also interrupt the hegemony of gender stereotypes in a broader sociopolitical context. Luna follows the industrial shifts that began with Salinas de Gortaris presidency which made the long 1990s the precise moment in which subversive filmmakers particularly women were able to participate more fully in the industry and portrayed the lived experiences of women and nongenderconforming men. The analysis focuses on Busi Cortss El secreto de Romelia 1988 an adaptation of Rosario Castellanoss short novel El viudo Romn 1964 Sabina Berman and Isabelle Tardns Entre Pancho Villa y una mujer desnuda 1996 an adaptation of Bermans own play Entre Villa y una mujer desnuda 1992 Guita Schyfters Novia que te vea 1993 an adaptation of Rosa Nissns eponymous novel 1992 and Jaime Humberto Hermosillos De noche vienes Esmeralda 1997 an adaptation of Elena Poniatowskas short story De noche vienes 1979. These adapted texts established a significant alternative to monolithic notions of national gendered identity while critiquing updating and even queering notions of feminism in the Mexican context.