When Cocoa Puffs splashes down in your bowl it turns the milk into an extra slurp-a-licious treat. It's also perfectly crunchy so you can enjoy every spoonful, down to the very last bite. Cocoa Puffs truly is The Ultimate Chocolatey Experience The rich taste of this chocolatey cereal is the perfect partner to start off your morning the right way with fun and delicious flavor. Plus, Cocoa Puffs provides parents an easy way to get their kids to drink more milk. Adults and children alike can’t get enough of this amazing cereal. Cocoa Puffs chocolate cereal is made with Whole Grain as the first ingredient. A whole grain food is made by using all three parts of the grain. All General Mills Big G cereals contain more whole grain than any other single ingredient, with 12g whole grain per serving. At least 48 grams recommended daily. No colors from artificial sources and no artificial flavors. With whole grains, vitamins, and minerals, you can feel great knowing that Cocoa Puffs, and all of the Big G cereals, will give you and your family the kickstart you need. Delicious taste, chocolatey milk, nutrient rich…what’s not to love. Grab a spoonful today to make this cereal a part of your balanced breakfast. UPC: 016000163997 Weight: 2.88 lbs RKU: SAM980269698