John Frieda's Violet Crush for Blondes Purple Shampoo has an advanced, extra-strength formula to cleanse while quickly neutralizing brassy tones.BenefitsNeutralize stubborn brassy tones in one use for cooler, brighter blondeRestores and moisturizes all shades of blonde hairKey IngredientsCrushed violet pigmentsShadesFor use on color-treated, highlighted, or natural blonde hairSuggested Use: Gently massage into wet hair, lather & rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair 2-3 mins. Use daily until desired colour result is achieved. To maintain those results, alternate with your regular shampoo as needed Precautions: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children.Expiration Date: We have fresh stock each week with exceptional expiration dates prior to APRIL 2024. Products will expire no later than six months to 1 year after receipt.Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product.Healthcare Disclaimer: Content on this site is for reference purposes only. OTC Shoppe Express does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. UPC: 000002560542 Weight: 1.07 lbs