This textbook aims to guide instruct and inspire the next generation of innovation designers managers and leaders. Building upon an evidencebased innovation development process it introduces explains and provides visual models and case examples of what Business Design is how it is applied across sectors and organizations and its impact on decisionmaking and value creation.Students will read and analyze designled innovation business cases from across the globe discover multidisciplinary strategies from marketing to anthropology and practice applying a designers toolkit to find frame and solve business problems in contemporary ways. Throughout the book students will break down the process of innovation and move from initiation to implementation engage in iterative feedback loops and develop concrete plans for personal and professional collaboration and workplace application.For MBA and senior undergraduate students this book offers a stepbystep and comprehensive reference guide to creative problem framing and solving inside and beyond the classroom. It integrates marketing principles and management frameworks with anthropological and design methods reflecting the diverse and indemand skills vital to tomorrows workforce.For instructors this book offers a way to confidently engage learners in the realm of design practices and strategies relevant to business decisionmaking. The pedagogical framework along with a comprehensive suite of techniques and templates offers both novice and experienced teachers a stepbystep reference guide that facilitates skills development in creative problem framing and solving.