This open access book prepares current and aspiring analytics professionals to effectively address this need by curating key concepts spanning the entire analytics lifecycle along with stepbystep instructions for their applications to realworld problems using ubiquitous and freely available opensource software. This book does not assume prior knowledge of statistics how to query databases or how to write performant code early chapters include an introduction to R and SQL as well as an overview of statistical foundations.Human capital is an organizations most important asset. Without the knowledge and skills of people an organization can accomplish nothing. The acquisition development and retention of critical talent has become increasingly more complex and challenging and organizations are making significant investments to gain a deeper datainformed understanding of organizational phenomena impacting the bottom line.ampnbspBy the end of this book readers will be able to Design and conduct empirical research Query and wrangle data using SQL Profile clean and analyze data using R Apply appropriate statistical and ML models to a range of people analytics use cases Package and present analyses to communicate impactful insights to stakeholders